Powerful Marketing Tools to Achieve a Premium Price

Maximum Impact Marketing: Selling Property in Papamoa, Tauranga & Mount Maunganui

Capitalising on the Critical First Weeks in the Mount Maunganui Property Market

When you list your home with Ray White Mount Maunganui, our primary goal is to ensure a premium result by executing a high-impact, strategically timed marketing campaign. Statistics show that the most crucial time is the first few weeks your property is on the market. This is when the entire pool of “in-the-market” buyers for Mount Maunganui real estate hits your listing.

Buyers actively seek out ‘fresh’ listings, and once they dismiss a property, they rarely reconsider. This is why our approach is built around immediate, overwhelming exposure. To avoid the risk of buyer fatigue and price depreciation, we stress the importance of either pricing correctly or, ideally, marketing without a price (like an auction) from day one. This powerful strategy ensures your home captures the market’s attention instantly, leading to a faster sale and a better price.

Reaching Every Buyer: Our Digital Marketing Expertise

In the digital age, buyers discover new listings within hours. Our extensive digital strategy ensures that your property is instantly visible across the platforms that matter most to local, national, and international buyers.

Your Home’s Digital Footprint Includes:

• Ray White Network Sites: Prominent placement on raywhite.co.nz, rwpapamoa.co.nz, and rwmountmaunganui.co.nz.
• National Platforms: Listings on New Zealand’s major property portals: TradeMe.co.nz, Realestate.co.nz, Oneroof.co.nz, and Homes.co.nz.
• International Reach: Access to Chinese-based buyers via Juwai.com and Chinese-speaking NZ buyers through Hougarden.com.
• News & Video Integration: Featured exposure on Stuff.co.nz and integrated video promotion via Fliva.

Elevated Digital Options: To attract the highest quality buyers for your homes for sale in Mount Maunganui, ask your agent about premium options like:

• Search Engine and Social Media Optimisation: Highly targeted campaigns to capture niche buyers.
• 3D Walk-throughs: Immersive virtual tours that significantly boost buyer engagement.
• Real Estate Website Upgrades: Premium listing features on key property sites.

Core Marketing Products: High-Visibility Exposure

Our traditional marketing tools are strategically designed to capture local attention and maximise foot traffic right here in Mount Maunganui

• Premium Signboards: Our eye-catching picture boards stand out, effectively putting your property on show 24/7.
• Stockboards: Designed for high-traffic areas, these boards are used strategically to capture the attention of the local buyer passing by our key suburbs.
• Professional Brochures: High-quality A4 colour brochures are available at open homes and in our office, providing detailed takeaways for interested buyers.
• Prime Window Display: Our fully lit office window, located in a high-foot-traffic area, showcases your property 24 hours a day, generating a surprising amount of valuable local enquiries.

Setting the Stage: Expert Presentation Before Listing

The quality of your property’s presentation directly impacts the final sale price. We employ industry-leading professionals to ensure your home is perceived at its highest possible value.

• Premium Photography: We engage expert property photographers to capture a broad selection of quality digital images that perfectly showcase the warmth, space, and overall appeal of your home. Great photography is fundamental to all successful Mount Maunganui real estate campaigns.
• Professional Copywriting: Our team can engage expert copywriters to craft compelling, professional copy and local press releases that instantly highlight your property’s most desirable features.
• Computer-Generated Floorplans: A crucial tool. Properties with professional floorplans online can receive up to 30 per cent more enquiries, helping buyers accurately recall the layout after their visit.
• Styling and Furniture Hire: The right presentation is key. We can connect you with experienced stylists and furniture hire companies to ensure your home is presented beautifully for open homes.

Want to know more about our bespoke marketing approach for selling your property? Contact our experienced sales team for more details and a digital, interactive booklet detailing our full service offering.